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Program Description

The Bachelor of Business Administration degree in Marketing provides a solid foundation in the University core courses, the College of Business Administration core courses.  The Bachelor of Business Administration in Marketing degree program graduate makes decisions about product design and quality, pricing, advertising, selling, and distribution. The field of marketing is one of the fastest growing, most exciting, and most highly rewarded areas of business.

Prospective students are highly encouraged to speak with an advisor prior to applying to the University.

Delivery Method

Face-to-Face and Blended


Tarleton's Schaffer and Hickman Buildings in Fort Worth, Texas

Contact Information

Last names: A-M

Ms. Bryn Brown

Last names: N-z

Ms. Nancy Turner

Department of Management, Marketing, and Administrative Systems Website