COURSES
OFFERED
Undergraduate
Courses
314. Marketing. (3-0) Examination of the principles and concepts of marketing goods, services, and intangibles by profit and non-profit organizations in a free enterprise and global economy. Prerequisite: Junior classification.
315. Personal Selling. (3-0) A study of the role and function of personal selling as a part of the marketing mix. Techniques in identifying and locating prospective customers, approaching the prospect, presentation, and demonstrations of products and services, closing the sale, and servicing customer accounts are covered in theory and practice. Prerequisite: MKTG 314 or approval of department head.
316. Consumer Behavior. (3-0) Acquaints students with individual and group behavior of people performing in consumer role. Considers such topics as buying motives, social class, and research techniques in consumer behavior. Prerequisite: MKTG 314.
317. Retailing. (3-0) Fundamental operations of retailing, studying of buying practices, pricing, store locations and layout, sales promotions, personnel management, and stock control. Designed to aid the student seeking a general knowledge of the retail field as well as those specializing in Marketing. Prerequisite: MKTG 314.
318. Promotional Strategy. (3-0) The study of a controlled, integrated program of promotional variables. Designed to present a company and its products to prospective customers; to promote need-satisfying attributes of products toward the end of facilitating sales and long-run performance. Prerequisite: MKTG 314.
319. Internet Marketing. (3-0) An application-based course on the utilization of the Internet, email, and the World Wide Web for commercial purposes. In the course students will examine e-commerce techniques and database management for both business to customer and business to business activities as well as construction of effective Web pages and other marketing strategies for both. Prerequisite: MKTG 314 and CIS 103.
399. Cooperative Education. (Credit variable; 1-3 for each hour) This course is designed to offer students the opportunity to integrate academic study with work experience that is germane to their major or minor. Enrollment requires a two-semester minimum commitment that may be accomplished by 1) alternating semesters of full-time study with semesters of curriculum-related employment, or 2) enrolling in courses at least half-time (6 semester hours) and working part-time in parallel positions of curriculum-related employment. The department Cooperative Education advisor will supervise the student's experience and assign the final grade based on the student's final report which is required to complete the course. Students may participate in the Cooperative Education program for an unlimited number of semesters but a maximum of 6 hours credit may be counted toward a degree. Prerequisite: Completion of 30 semester hours which includes 12 hours in the major or minor discipline in which the Cooperative Education course is desired, minimum overall GPA of 2.5 and a minimum GPA of 3.0 in the appropriate major or minor field, and department head approval. Field experiences fee $50.
401. Advertising. (3-0) Analysis of advertising in modern media. Study of the history, design, and the effects of advertising. Students will also study the uses of different media for advertising purposes. Credit for both COMS 401 and MKTG 401 will not be awarded. Prerequisites: MKTG 314.
402. Service Marketing. (3-0) Introduces the student to the service environment. An in-depth analysis of the most successful service-oriented industries and firms within the world’s fastest-growing economic sectors will be presented. Prerequisites: MKTG 314.
412. Sales Management. (3-0) Administration of an effective sales force, including strategy, planning, recruiting, training, motivating, coordinating, leading, and directing sales forces at all levels of marketing enterprises. Prerequisites: MKTG 314 and 315.
415. Marketing Research. (3-0) Familiarizes students with the accurate, objective, and systematic gathering, recording, and analyzing of data about problems relating to marketing goods and services. Prerequisites: G B 311, MKTG 314.
416. Marketing Management. (3-0) The application of strategic planning and management of all functional aspects of the marketing operation of an enterprise using comprehensive analytical methods and an integrated marketing mix. Prerequisites: Senior classification and 9 hours of MKTG.
454. International Marketing. (3-0) A global approach to the study of comparative marketing systems, including economic, social, technological, governmental, and political environments as they affect international marketing operations. Prerequisites: MKTG 314 and G B 444 or approval of department head.
479. Technology of E-business. (3-0) This course examines the linkage of organizational strategy and electronic methods of delivering products, services, and exchanges in inter-organizational, national, and global environments. Information technology strategy and technological solutions for enabling effective business processes within and between organizations in a global environment are considered. Credits for both CIS 479 and MKTG 479 will not be awarded. Prerequisites: CIS 103 or CIS 300 and MKTG 314 or approval of department head. Lab fee: $15.
484. Internship. (1-8) Pre-approved and supervised work experience in a marketing-related position with a public or private business organization. May be repeated for a total of 6 hours credit. Prerequisites: Junior classification and approval of department head. Field experiences fee $50.
485. Seminar in Marketing. (3-0) Consideration of current issues in marketing.
486. Problems. (Credit variable) A directed study of selected problems in marketing. May be repeated with approval of the department head. Prerequisite: Senior classification and approval of department head.
490. Special Topics in Marketing. (3-0) An
examination of current topics in marketing.
Graduate
Courses
506. Marketing for Non-Profit Institutions. (3-0) An examination of marketing principles and strategies as they apply to non-profit institutions. This course is designed for non-MBA graduate students who need to be familiar with marketing for non-profit institutions.
508. Marketing Management. (3-0) Study of the planning and coordination of marketing functions specifically related to product, pricing, promotion, and distribution strategies. Includes case analysis and presentation of results. Prerequisite: MGMT 500 or approval of department head.
509. Marketing Strategy. (3-0) Develops the role of product, pricing, promotion, and channel and physical distribution in the development of a firm's integrated marketing program. Cases are used to evaluate and compose alternative courses of action.
512. Marketing Theory and Practice. (3-0) Historical development and current trends in marketing theory. Critical evaluation of the significance of their implications to the various functional areas of marketing. Prerequisite: Graduate standing.
585. Marketing Seminar. (3-0) Selected marketing topics of current importance to business marketing. May be repeated once for credit when topics vary.
586. Problems. (Credit variable) This course offers students the opportunity to become acquainted with current research being conducted within the student's area of interest; directed reading of a number of sources selected in concert with the student's professor. Prerequisite: Approval of department head.