COMS 2133. Mass Communication and Society. (3-0) Places mass media in historical perspective; explores the relationships among media; examines the structure of the American communications system and compares it to international communications systems. Analyzes the social, economic, and political implications of modern society's reliance on mass communications. Explores the ways in which the mass media provides images of our world.
1. Students will be able to analyze media messages to
fully understand their intent and impact.
2. Students will be able to analyze how different forms of media have impacted the culture and society.
3. Students will be able to understand how different media have an impact on an individuals intellectual expectations and processing.
TEXT: Introduction to Mass Communication by Stanley
Amusing Ourselves to Death by Neil Postman
GRADING AND ASSIGNMENTS: Mid-term and final exam. Quizzes & Papers
July 7—Introduction, Syllabus
July 8—Communication, media and Culture Baran, Chapter 1; Postman Cht. 1-2
July 9—Wide Open: Story of High School Football (Paper due July 14)
July 10--Cultural History of Media Chapter
July 14—Books Chapter 4; Postman Cht. 3-4
July 15—Newspapers Chapter 5
“Should the Coverage Fit the Crime,”Joe Holley
“Who was Burning the Black Churches,” Joe Holley
Jayson Blair Story
July 16—Magazines Chapter 6
July 17—Film Chapter 7; Postman, Cht. 6-7
July 21—Radio Chapter 8; Postman, Cht. 8
July 22—Television Chapter 9
Colgate Comedy Hour with Martin and Lewis
Political Ads 1952-1964
July 23—Mid-term Exam
July 24—Public Relations Chapter 10
July 28—Advertising Chapter 11
July 30— Theories of Mass Communication Chapter 12
July 31—Mass Communication Effects Chapter 13
Aug. 4—Media Freedom & Ethics Chapter
14, Postman, Cht. 9-10
Free Speech For Sale
Who Owns What
Aug. 5 “ “ Postman, Cht. 11
Aug. 6—Global Media Chapter 15
Aug. 7—Final Exam
OFFICE HOURS: MTWR 10:00-12:00 or by appointment. My office is 175 in the Fine Arts Building and my telephone number 9640. My email address is Choward@tarleton.edu
ACADEMIC HONESTY: If I catch you cheating, I will fail you.
ADA: Students claiming disabilities must go through the ADA office in the Administration building.
NO CELL PHONES HAD BETTER RING DURING CLASS!