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Children's Charities of Fort Worth

THE ANNUAL MARGARITA BALL, benefiting Children's Charities of Fort Worth, hosts more than 1500 attendees and is a major event for Legendary Weddings and Special Events.  The benefit gala occurred Saturday, 11/13, from 8:00 p.m. until 12:00 a.m.  The event is by invitation only and admission is one new, unwrapped $40 toy per person, or donation or one $50 gift card at the door (used for purchase of more toys after the ball).

The first year that Legendary worked this event, charities already had requested 1,324 Christmas toys for needy children before ball night arrived; they were scheduled to pick up their allotments the morning after the Margarita Ball.  The ball director was nervous that there might not be enough attendees arriving with toys in hand to allow all requests to be filled that weekend.  But the morning after the ball, when the donated toys were sorted and packed for charity pickup, there were exactly 1, 324 toys ... not one more and not one less.  Coincidence?  We don't think so. 

The annual Margarita Charity Ball benefiting Children's Charities of Fort Worth donates more than $55,000 worth of holiday toys for needy children annually.  Working on the formal gala, students involved in Legendary Weddings & Special Events™—the lab operation of Tarleton's Public Relations & Event Management (PREM) program—gain first-hand knowledge and experience in fundraising and major-event coordination. Students in the senior-level Event Planning & Management class are joined by PREM students from lower-division classes to help make the ball an annual success.

The day of the Margarita Ball, PREM students assist with event decor and also inspect, clean, and organize silent-auction items, then arrange the auction's display tables. Representatives of Legendary return for the evening's events in formal attire, ready to work the admission booth, coat check, the silent auction, and auction checkout—and to network and experience the charity benefit's overall operation.  The next morning, they return to work post-ball breakdown, post-auction sales, and toy sorting for distribution to needy children in the region.

The first year that Legendary worked this event, charities already had requested 1,324 Christmas toys for needy children before ball night arrived; they were scheduled to pick up their allotments the morning after the Margarita Ball.  The ball director was nervous that there might not be enough attendees arriving with toys in hand to allow all requests to be filled that weekend.  But the morning after the ball, when the donated toys were sorted and packed for charity pickup, there were exactly 1, 324 toys ... not one more and not one less.  Coincidence?  We don't think so. 

When PREM students started working with Children's Charities of Fort Worth in 2009, the Margarita Ball's silent-auction generated 25% more profit than was garnered by the gala in previous years.  In 2010, the auction proceeds doubled the previous year's total.  In 2011 Legendary took over the morning-after sale of auction items and that was the first year that every single auction item sold.

It has become a tradition for PREM alumni to continue attending, and working, the Margarita Ball after they graduate.

Gala Photo Gallery

SantaThrone

Christmas tree and toys gathered around Santa's throne, awaiting Kris Kringle and photographers to capture ball-goers making their holiday wishes known to him.

Auction3

PREM students help organize silent-auction displays designed to lure bidders.

Auction1

Silent-auction co-chair Jesse Juarez gives final instructions to Brittany Ramsey ('10) and Candice Caldwell ('11).

Auction2


Silent-auction committee members hurry to add finishing touches and double-check bid sheets before the doors open for the charity ball.

Band

Lighting and themed decor set the mood for a night of sparkling fun and big-band entertainment.
DanceFloor
Popular bands keep the dance floor alive with tunes appealing to a wide variety of musical preferences.
ChrisGay Chris Hyde, silent-auction co-chair, and Dr. Gay Wakefield enjoy the festive atmosphere as bidders vie for their items of choice.

Auction

Candice Caldwell ('11) and Jesse Juarez, silent-auction co-chair, share the excitement as silent-auction bids rise to record levels for the annual benefit.
Auction5 Jesse Juarez, silent-auction co-chair, and Brittany Ramsey ('10) congratulate one another on a spectacularly successful silent auction for Children's Charities of Fort Worth.

Toys

Jonathon Brookshire ('11) and Chelsea Pendergrass ('10) pause in front of mounds of toys donated by ball attendees, providing Christmas surprises for thousands of needy children.
GayHannah
Dr. Gay Wakefield and Hannah Fair Smith ('09) were among the Tarleton representatives who reaped accolades for Texans' assistance in assuring success of the charity ball.
MargaritaBallMain Candice Caldwell ('11) and Brittany Ramsey ('10) take a moment away from their silent-auction duties to pose with Dr. Wakefield.