External Relations

Publications Guide

Greetings and welcome to Tarleton State University’s Department of External Relations. Here, we offer a variety of services designed to promote our exceptional university, including assistance in the production of campus marketing materials.

Tarleton’s faculty and staff produce a wide variety of publications to inform audiences about the university. From brochures and pamphlets to journals and anthologies, we’re available to help with the task of constructing your publication. We can transform your text and visuals into professionally designed print and electronic publications. We can assist in the competitive bid print purchasing process and suggest options for presenting your message in print.

Whether you seek our direct assistance as you plan your materials or you prefer to tackle the project on your own, our publications guide can help. In it, you will find information on the qualities of effective publications and the considerations and steps for producing university publications. Perhaps most importantly, it outlines the requirements regarding university identity elements. In addition, you can find out what services are available through the Tarleton Department of External Relations.

The guidelines we’ve developed for this booklet are based on consistency standards used by the communications staff at Tarleton and The Texas A&M University System. Our intent is to ensure high standards for quality, presentation and use of images as well as provide a platform to answer any questions you might have about the steps for planning a successful publication from development, design and production.

We look forward to working with you as you use this guideline as a resource to reach our mutual goal of showcasing our Texan pride in the publication format.